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Jollibee remains most trusted family restaurant among Pinoys
Posted by Carrie B. Yan on 07/04/2013 01:08 PM

For four consecutive years, Jollibee has cemented its status as the Filipino family’s restaurant of choice as it took home once again the Gold award in the 2013 Reader’s Digest Trusted Brands Survey under the Family Restaurant Category. Jollibee also received the Platinum Award for the Fast Food Chain Category. Considered as the ultimate seal of consumer approval, the Reader’s Digest Trusted Brands is recognized as the premiere consumer-based, international measure of brand preference. Results are based solely on thousands of consumer votes gathered across the region and analyzed independently by research firm IPSOS for accuracy and integrity. In photo are (from left): Jollibee’s Senior Manager and Head of PR Arline Adeva; Assistant Vice President Joel Villamayor; Vice President for Marketing Harvey Ong; and Marketing Director Kent Mariano. 2013 is a milestone year for Jollibee as it marks its 35th anniversary via various family-centric campaigns and advocacies. These include the declaration of 2013 as the Year for the Filipino Family and the launch of a bigger and expanded Jollibee Family Values Awards, its annual recognition program for exemplary Pinoy Families.


TAGS: jollibee, reader's digest trusted brands survey, family restaurant, fast food chain

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